Holiday Lighting
Polk County's
Capital City
Dallas has been the seat of Polk County since 1852, and the historic 1899 courthouse still anchors a downtown that feels like the best version of small-town Oregon.
Dallas isn't a Salem suburb. It's its own city with its own pride.
Dallas Is the Heart of Polk County. We Treat It That Way.
With more than 17,000 residents, Dallas is the biggest city in Polk County and has been the county seat since 1852. The historic courthouse on Main Street, the Dragons at Dallas High, and a downtown that still feels like a real community — this is one of the best small towns in the Willamette Valley.
Most lighting companies in the area treat Dallas as a side trip. We treat it as a destination. Our crews work Dallas neighborhoods every install season, from established homes off Main Street to newer builds toward Western Oregon University country.
When you call us, you're not getting routed through a Salem dispatcher who's never been here. You're getting somebody who knows your street.
Seat
Three Reasons Dallas Homeowners Choose BrightWrx
Two decades of installs across Polk County.
From the historic homes around the courthouse to the larger lots out toward LaCreole, Dallas homeowners trust us with their displays.
Historic Downtown Homes
Older homes around the courthouse have detail and character that deserve more than a generic light strand. We design for the architecture.
Polk County Farmland
Dallas is surrounded by farms and acreage properties. We light gates, headquarters, and outbuildings — not just rooflines.
From Main Street to LaCreole
From homes around downtown to newer builds out toward LaCreole Middle School and beyond, we know every part of town.
Two Ways to Light Up Your Dallas Home
Custom designs. Professional installation. You never climb a ladder again.
Holiday Lighting — Dallas
Custom-designed Christmas displays built for Dallas homes. We engineer for Coast Range wind, Polk County wet winters, and the kind of weather that destroys cheap lights inside one season.
Permanent Lighting — Dallas
App-controlled permanent LED lighting installed once — ready for Christmas, the Fourth of July, or any night you want your Dallas home lit on demand.
Polk County Wet Winters. Wind off the Coast Range. Hard Freezes. This Is What Kills Cheap Lights.
Dallas sits at the western edge of the Willamette Valley, where the weather coming off the Coast Range hits before it reaches anywhere else in the metro.
Wet winters are the same wet winters the rest of the valley sees, but the wind is different here. It rolls off the Coast Range with nothing to break it up, and it pushes hard against any roof clip that wasn't installed properly.
BrightWrx manufactures our own commercial-grade LED lights — built for exactly these conditions. Sealed connections. UV-stable housings. Mounting hardware rated for valley weather. Every bulb carries a Lifetime Guarantee.
And when something does go wrong, we're 20 minutes east — not hours away.
Satisfaction Guaranteed.
Or Your Lights Are Free.
We're so confident you'll love your Dallas display that we put it in writing. If you're not 100% satisfied, we make it right. If we can't make it right, we take the lights down and leave them with you — no charge, backed by our Lifetime Guarantee.
No drama. No fine print. No arguing.
We've stood behind this guarantee since 2006 — across Polk County, Dallas included.
See How the Guarantee Works
Serving All of Dallas & Polk County
Whether you're in a historic home near the courthouse, a newer build out toward LaCreole, a property along Ellendale Avenue, or a country lot toward Rickreall — we know your road and we'll be there fast.
We also serve the entire Salem metro area:
How much does holiday lighting installation cost in Dallas, OR?
Every Dallas property is different — town lots, large homes, and country properties all need different designs. We provide free, no-obligation Design Previews based on your roofline, design preferences, and property size. Most are delivered within 24 hours. Call (503) 825-7698 or request your free Design Preview online.
Do you serve all of Dallas?
Yes — every neighborhood in Dallas. Our crews are in the area every install season and we know the rooflines, the streets, and the local conditions.
Do you install permanent lighting in Dallas?
Yes. We install professional-grade permanent architectural LED lighting throughout Dallas. App-controlled, year-round, backed by our Lifetime Guarantee on materials.
What areas around Dallas do you serve?
We serve all of Dallas and the surrounding area. Our crews work the Marion County area every install season.
What happens if my holiday lights stop working mid-season?
Call us. We guarantee on-site service within 24 hours at no additional charge. Every BrightWrx bulb and strand carries a Lifetime Guarantee.
Are you licensed and insured in Oregon?
Yes. BrightWrx is fully licensed, bonded, and insured in the State of Oregon. CCB #257964. We've been in continuous operation since 2006.
BrightWrx — Dallas, OR
(formerly Christmas Lights Factory) · Oregon's #1 Rated Holiday Installer · Serving Dallas Since 2006
Email: team@oregon.brightwrx.com
License: CCB #257964 · Licensed, Bonded & Insured
Get Your Free
Dallas Design Preview
See exactly what your Dallas home will look like lit up — before you commit to anything. Custom-designed by Oregon's highest-rated holiday lighting team. Most previews delivered within 24 hours.
Get My Free Design PreviewOr call us: (503) 825-7698