A community of Christmas light installers and permanent lighting professionals building companies designed to be sellable through expert lights installation services and long-term business growth.
The BrightWrx Alliance is a community of professionals in the professional holiday light installation industry who are building their companies with intention—specifically, creating businesses designed to be sellable.
You don’t have to sell your business. But when you build your company as if you’re going to sell it, something powerful happens: you create systems, structure, and long-term value that allow the business to thrive beyond you. That’s what separates a job from a true business.
The BrightWrx Alliance is for light installation business owners who:
Everything you need to build a professional, sellable lighting business.
✓ Lead capture and follow-up automation
✓ Estimate and proposal tools
✓ Scheduling and job management
✓ Customer communication workflows
✓ Review generation and reputation management
✓ Reporting and business metrics
You have flexible options for how you present your business. None of these are required — use what works for you:
Option A: BrightWrx Territory Name
Use "BrightWrx - [Your City]" or "BrightWrx - [Your State]" and operate under the BrightWrx brand with access to logos, colors, and marketing materials.
Option B: Your Brand, Powered by BrightWrx
Keep your existing business name and add "Powered by BrightWrx" if you choose. Maintain your own brand identity while benefiting from Alliance resources.
Option C: Fully Independent
Use the operating system and community resources with no BrightWrx branding required. Build your business entirely under your own name.
Access to our private community space where Alliance members connect, learn, and grow together.
✓ Educational Library — Training videos, guides, and resources on every aspect of running a light installation business
✓ Community Forum — Connect with other owners, ask questions, share wins, and learn from each other's experiences
✓ Templates & Resources — Documents, scripts, checklists, and tools you can use immediately
✓ Updates & Announcements — Stay current on system updates, industry trends, and Alliance news
This is the heart of what makes the Alliance different. We provide coaching focused on one core idea: build your business like you're going to sell it.
✓ Create systems — Document your processes so the business runs without you doing everything
✓ Build a team — Hire, train, and retain people who can execute without constant supervision
✓ Track the right numbers — Know your financials, your margins, and what drives profitability
✓ Develop recurring revenue — Permanent lights and maintenance contracts create predictable income
✓ Increase business value — Make decisions that increase what your business is worth
Most small business owners build a job, not a business. They’re the bottleneck for everything. If they stop working, the income stops.
How the Alliance Works
✓ Full ownership of your business — always
✓ Complete operational autonomy
✓ New members approved by existing Alliance members
✓ No long-term contracts — stay because it works, leave if it doesn't
✓ Monthly all-member calls
✓ Private community forum
✓ Shared best practices and resources
✓ Direct access to founder (Brennan Morrow)
✓ Option A: Operate as "BrightWrx - [Your Territory]"
✓ Option B: Your brand + "Powered by BrightWrx"
✓ Option C: Fully independent — no BrightWrx branding required
✓ Show up and engage with the community
✓ Build your business with intention
✓ Share what you learn, help others grow
BrightWrx Bend (formerly Christmas Lights Factory) – Operating since 2006
From application to building something sellable
Tell us about your business, your vision, and why you want in. Current members review and vote on every applicant.
Once you're in, you get access to everything — the operating system, community portal, and all Alliance resources.
Connect with operators who've solved the problems you're facing. Share what's working for you.
Systematically build a business that runs without you — one that creates real, sellable value.
No. You maintain full ownership of your business. The BrightWrx Alliance is a community and resource platform, not a franchise. There are no royalties, no territory restrictions, and no required branding.
No. You have three options: operate as "BrightWrx [Your Territory]," keep your own name with "Powered by BrightWrx," or stay fully independent with no BrightWrx branding at all. Use what works for you.
Helpful but not required. We provide comprehensive training through the community portal. Business acumen, customer service focus, and commitment to excellence are more important.
Everything. The complete operating system, community portal access, educational library, templates and resources, and build-to-sell coaching. No hidden fees, no add-ons.
We offer scholarships as low as $100/month for serious operators who are committed to growth but not yet in a financial position to invest at the full rate. Let's talk about your situation.
That's up to you. Our coaching helps you build a business that has real market value — one you could sell if you wanted to. Whether you sell someday, pass it to family, or keep running it forever is entirely your choice. We will work to Build group offers with inventors that want to buy up multiple businesses at a high multiple.
